End consumer

Definitions

The final individual or entity that uses a product or service for personal consumption rather than for resale or further processing.

The ultimate purchaser in a supply chain who consumes a good or service to satisfy a personal need or desire.

Examples

The company decided to sell its products directly to the end consumer to increase profit margins.

Marketing strategies should always prioritize the needs and preferences of the end consumer.

By cutting out the middleman, the manufacturer was able to offer a better price to the end consumer.

Synonyms

End user Final customer Ultimate consumer Retail buyer Purchaser Client User

Antonyms

Wholesaler Distributor Manufacturer Producer Supplier Intermediary Middleman