allurement

Definitions

The quality of being powerfully and mysteriously attractive or fascinating.

A tempting or enticing quality or thing.

Examples

The city held a strange allurement for him, drawing him back to its bustling streets time and time again.

She could not resist the allurement of the exotic spices wafting from the marketplace.

Despite the dangers of the deep sea, the allurement of discovering sunken treasure proved too strong for the divers.

Synonyms

attraction temptation enticement fascination charm seduction appeal

Antonyms

repulsion aversion disgust revulsion deterrent repellence disenchantment