brand equity

Definitions

The commercial value that derives from consumer perception of the brand name rather than from the product or service itself.

The added value endowed to products and services as a result of past investments in the marketing of the brand.

Examples

The company invested heavily in advertising to strengthen its brand equity among younger consumers.

A strong reputation for quality is the primary driver of the firm's significant brand equity.

When the business was acquired, the buyer paid a premium specifically for the brand equity the company had built over decades.

Synonyms

Brand value Brand strength Brand power Brand recognition Brand capital Brand prestige Brand authority

Antonyms

Brand dilution Brand erosion Brand liability Negative brand perception Brand devaluation Brand damage Brand weakness