churn
Definitions
To agitate or stir milk or cream vigorously to produce butter.
To move or cause to move about vigorously or turbulently.
The rate at which customers stop doing business with an entity.
Examples
The company is struggling to reduce customer churn by improving its loyalty program.
The stormy sea began to churn, tossing the small boat violently in the waves.
High employee churn can be a sign of poor management and low morale within an organization.