conventional
Definitions
Based on or in accordance with what is generally done or believed.
Following traditional forms and genres rather than being experimental or original.
Examples
The company decided to move away from conventional marketing strategies in favor of social media campaigns.
It is a conventional practice to shake hands when meeting someone for the first time in a professional setting.
Unlike his peers who preferred conventional art, he experimented with abstract digital installations.
Synonyms
Antonyms
unconventional unorthodox original innovative eccentric abnormal unusual