discount
Definitions
A deduction from the usual cost of something.
To disregard or dismiss something as being unworthy of consideration.
To sell goods or services at a reduced price.
Examples
The store is offering a twenty percent discount on all winter clothing.
You can receive a significant discount if you purchase the items in bulk.
Synonyms
reduction deduction rebate concession allowance markdown cut
Antonyms
increase surcharge markup premium addition appreciation enhancement