engagement rate

Definitions

A metric used to measure the level of interaction—such as likes, comments, and shares—that social media content receives relative to the total number of followers or reach.

The percentage of an audience that actively interacts with a piece of content or a digital campaign.

Examples

The marketing team analyzed the social media campaign to determine why the engagement rate had dropped significantly.

A high engagement rate on your posts is often a strong indicator that your audience finds the content valuable and relevant.

Synonyms

interaction rate audience responsiveness participation metric user involvement level active engagement percentage

Antonyms

bounce rate disengagement rate passive consumption audience apathy non-interaction frequency