gated content

Definitions

Digital material or resources that are accessible only after a user provides contact information or completes a specific action.

Restricted online content that requires a user to fill out a form, sign up, or pay a fee to gain access.

Examples

The company decided to put their latest industry report behind gated content to generate more qualified sales leads.

Users must provide their email address and job title to access the gated content on the website.

Synonyms

restricted access content premium content members-only material paywalled content protected digital assets

Antonyms

open access content publicly available material freely accessible content unrestricted information public domain content