goodwill
Definitions
Friendly, helpful, or cooperative feelings or attitude.
The established reputation and commercial value of a business regarded as a quantifiable asset.
A kindly feeling of approval and support.
Examples
The company donated a large portion of its profits to charity as a gesture of goodwill toward the local community.
Building goodwill with your clients is essential for the long-term success of any business.
Synonyms
benevolence kindness friendliness amity cordiality charity favor