individual selling

Definitions

The process of a single person marketing and selling goods or services directly to a consumer.

A sales approach where an independent agent or representative manages the entire transaction process with a buyer.

Examples

The platform provides a secure environment for individual selling of handmade crafts.

Many small business owners prefer individual selling through social media rather than using large retail marketplaces.

Synonyms

Direct selling Personalized sales One-on-one selling Private vending Direct-to-consumer sales

Antonyms

Mass market retailing Wholesale distribution Automated bulk sales Corporate procurement Large-scale commercial distribution