merchandising

Definitions

The activity of promoting the sale of goods, especially by their presentation in retail outlets.

The practice of branding and selling products related to a particular film, performer, or event.

Examples

The store's visual merchandising strategy significantly increased sales during the holiday season.

Effective merchandising involves placing high-demand products at eye level to capture customer attention.

The company decided to outsource its merchandising operations to a firm specializing in retail display design.

Synonyms

marketing retailing promotion selling advertising trading commerce

Antonyms

neglect stagnation withholding disregard inaction concealment hiding