miss the mark

Definitions

To fail to achieve a desired result or objective.

To be inaccurate or incorrect in an assessment or prediction.

Examples

The marketing campaign failed to resonate with the target audience and ultimately seemed to miss the mark.

His attempt at a humorous apology fell flat and clearly missed the mark with his offended colleague.

Synonyms

fall short fail to achieve go wide of the mark be off target fail to hit the bullseye

Antonyms

hit the mark hit the bullseye succeed be spot on achieve the goal