narrowcasting
Definitions
The dissemination of information or media content to a specific, limited audience rather than a broad, general public.
A marketing or broadcasting strategy that targets niche groups based on demographics, interests, or specific behaviors.
Examples
The marketing team shifted their strategy toward narrowcasting to reach a highly specific demographic interested in niche hobbyist equipment.
Unlike traditional broadcasting, which targets a mass audience, narrowcasting allows content creators to deliver personalized messages to smaller, segmented groups.