personas

Definitions

The aspects of a person's character that are presented to or perceived by others.

Fictional characters created to represent different user types within a targeted demographic for product design or marketing.

The roles or characters adopted by an actor or an individual in a specific social situation.

Examples

The marketing team developed detailed user personas to better understand their target audience.

Actors often have to adopt various personas to fully inhabit the characters they portray on stage.

Social media platforms allow users to curate different personas for their professional and personal lives.

Synonyms

characters identities personalities roles guises avatars masks

Antonyms

realities truths essences originals entities individuals selves