pivoting

Definitions

The act of turning or rotating on or as if on a pivot.

A fundamental change in strategy, business model, or direction, often in response to new information or market conditions.

The movement of a player in a sport, such as basketball, while keeping one foot stationary.

Examples

The startup is pivoting its business model to focus on enterprise software instead of consumer apps.

After realizing the initial strategy was failing, the team spent the afternoon pivoting toward a more sustainable approach.

Synonyms

shifting turning rotating realigning adapting changing direction swiveling

Antonyms

staying remaining persisting continuing stagnating holding steady fixed