prime time

Definitions

The block of broadcast programming time during the evening when the largest number of viewers are watching.

The period of greatest activity, popularity, or success.

Examples

The new comedy series is scheduled to air during prime time on Sunday nights.

Advertisers are willing to pay a premium to have their commercials shown during prime time.

After years of hard work, she finally reached her prime time as a professional athlete.

Synonyms

peak hours golden hours high time peak period prime hours best time peak viewing

Antonyms

off-peak dead air fringe time graveyard shift low viewership slack time non-prime