retention rate
Definitions
The percentage of customers or employees who continue to maintain a relationship with a company or organization over a specific period.
A metric used to measure the ability of a business to keep its existing clients or staff, typically expressed as a percentage of the starting total.
Examples
The company implemented a new mentorship program to improve its employee retention rate.
Our marketing team is focused on increasing the customer retention rate by offering personalized loyalty rewards.
Synonyms
customer loyalty rate client persistence stay rate repeat business percentage