visual design

Definitions

The process of creating the aesthetic and functional appearance of a product, interface, or communication using elements like color, typography, and layout.

A field of design focused on the strategic use of visual elements to enhance user experience and convey information effectively.

Examples

The company hired a specialist to improve the visual design of their mobile application.

Effective visual design plays a crucial role in how users perceive the credibility of a website.

Synonyms

graphic design aesthetic design visual communication interface design layout design

Antonyms

functional engineering back-end development abstract conceptualization non-visual logic content writing