yardsticks
Definitions
A measuring rod a yard in length, typically divided into inches.
A standard or criterion used for comparison or judgment.
Examples
The company uses customer satisfaction surveys as the primary yardsticks for measuring success.
In the world of professional sports, championship rings are often the only yardsticks by which greatness is judged.
We need to establish clear yardsticks to evaluate the effectiveness of the new educational policy.
Synonyms
benchmarks standards criteria measures gauges touchstones norms
Antonyms
deviations anomalies outliers exceptions irregularities variables fluctuations