bait
Definitions
Food or other lures used to entice fish or other animals to be caught.
Something used to entice or lure a person into a trap or a course of action.
To deliberately annoy or taunt someone in order to provoke a reaction.
Examples
The fisherman used a small worm as bait to catch the trout.
The company offered a low introductory price as bait to attract new customers.
Synonyms
lure decoy enticement temptation allurement attraction inducement