involvement rate
Definitions
A metric used in social media marketing to measure the level of engagement, such as likes, comments, and shares, relative to the total number of followers or reach.
The percentage of a specific population or group that actively participates in a particular activity, program, or organizational initiative.
Examples
The marketing team analyzed the social media campaign to determine the overall involvement rate of the target audience.
A high involvement rate among employees often correlates with increased productivity and job satisfaction.
Synonyms
engagement rate participation rate interaction rate activity level contribution rate attendance rate response rate
Antonyms
disengagement rate apathy rate indifference rate non-participation rate detachment rate passivity rate absence rate